Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.
A)product evaluation
B)situational analysis
C)problem recognition
D)problem screening
E)information search

Question

Quizplus · Accepted Answer

During the information search stage, Donna will actively search for information and gather recommendations from friends and newspapers. This stage occurs after problem recognition, but before product evaluation. Situational analysis and problem screening are not relevant to this stage.

Donna Wants to Buy a New Coat