When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.
A) problem recognition
B) information search
C) evaluation of alternatives
D) product choice
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

The postpurchase evaluation step involves the consumer's assessment of their overall satisfaction with the product purchased. This step includes evaluating the product's performance, comparing it to expectations, and forming attitudes and opinions about the brand or company.

When a Consumer Is Determining Her Overall Feelings or Attitudes