Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are ________.
A)lacking any evaluative criteria
B)involved in extended problem solving
C)unlikely to have cognitive dissonance
D)brand loyal
E)brand indifferent

Question

Quizplus · Accepted Answer

Brand loyalty refers to the degree to which a consumer consistently buys the same brand within a product category and is reluctant to switch to another brand. Therefore, consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are brand loyal.

Consumers Who Feel That It's Not Worth the Effort to Consider