Which of the following products would most consumers classify as a shopping product?
A)a subscription to a the Wall Street Journal
B)a winter coat
C)a box of adhesive bandages
D)a can of soup
E)a pack of gum

Question

Quizplus · Accepted Answer

A shopping product is a product that consumers are willing to spend time and effort to compare and select before making a purchase. A winter coat is a higher-priced and infrequently purchased item that consumers are likely to invest time in researching and comparing options before making a purchase decision. The subscription to a newspaper or a box of adhesive bandages are convenience products, items that consumers generally purchase frequently and without much research. A can of soup or a pack of gum are classified as consumer products, but they are both typically low-priced and frequently purchased items that consumers do not typically invest a significant amount of time researching or comparing.

Which of the Following Products Would Most Consumers Classify as a Shopping