A representative from a nationally known cookie manufacturer is at a local supermarket distributing samples of a new flavor of cookie that the company has just introduced.The cookie manufacturer is implementing ________ in giving away samples of the cookie.
A)personal selling
B)stealth marketing
C)sales promotion
D)direct marketing
E)shilling

Question

Quizplus · Accepted Answer

Sales promotion involves offering incentives or rewards to customers to encourage them to buy a product. In this case, the cookie manufacturer is giving away free samples of the new flavor of cookie to promote sales and generate interest in the product.

A Representative from a Nationally Known Cookie Manufacturer Is at a Local