Which of the following is typically true during the growth stage of the product life cycle?
A)The use of advertising decreases.
B)Product benefits are the focus of promotions.
C)The use of sales promotion to encourage trial increases.
D)Spending on most aspects of promotion decreases.
E)The tool of public relations is rarely used.

Question

Quizplus · Accepted Answer

During the growth stage, promotions focus on product benefits to differentiate from competitors and attract more customers.

Which of the Following Is Typically True During the Growth