The ________ method of promotional budgeting is based on determining spending necessary to accomplish specific promotion goals.
A)percentage-of-sales
B)competitive-parity
C)top-down
D)pull-push
E)objective-task

Question

Quizplus · Accepted Answer

The objective-task method of promotional budgeting is specifically designed to determine spending necessary to achieve promotion goals. It focuses on setting specific objectives and determining the tasks required to accomplish these objectives, then estimating the costs associated with each task. This method allows for a more precise and goal-oriented approach to budgeting compared to other methods like percentage-of-sales or competitive-parity.

The ________ Method of Promotional Budgeting Is Based on Determining