Which of the following is NOT considered an unethical buzz marketing strategy?
A)infiltration
B)creating evangelist programs
C)shilling
D)comment spam
E)stealth marketing

Question

Quizplus · Accepted Answer

Creating evangelist programs is not considered an unethical buzz marketing strategy. This is because an evangelist program is a legitimate and ethical way of promoting a brand or product by leveraging the enthusiasm and loyalty of satisfied customers who voluntarily share their positive experiences with others. In contrast, infiltration, shilling, comment spam, and stealth marketing are all considered unethical buzz marketing strategies as they involve deceptive, manipulative, or spammy tactics to generate buzz for a brand or product.

Which of the Following Is NOT Considered an Unethical Buzz