Today's consumers are increasingly getting information from one another rather than from the original source.This new communication landscape is referred to as ________.
A)the groundswell
B)evangelist marketing
C)integrated marketing communications
D)stealth marketing
E)the infiltration

Question

Quizplus · Accepted Answer

The term "groundswell" specifically refers to the shift in communication where consumers rely more on each other for information, rather than solely on traditional sources of advertising and marketing.

Today's Consumers Are Increasingly Getting Information from One Another Rather