The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________.
A) indirect marketing
B) sales promotion
C) personal selling
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Sales promotion refers to the use of short-term incentives to encourage the immediate purchase or sale of a product or service. Indirect marketing, personal selling, public relations, and advertising are all different aspects of marketing, but do not necessarily involve short-term incentives.

The Use of Short-Term Incentives to Encourage the Immediate Purchase