A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?
A)product
B)price
C)promotion
D)place
E)packaging

Question

Quizplus · Accepted Answer

LidRock's strategy involves distributing their products in a unique way- through the lids of drinks. This makes the focus on "place," or distribution, the most appropriate choice.

A New Company Called LidRock Is Prospering Because It Figured