Selective distribution strategy is most suitable for which consumer product category?
A)convenience goods
B)unsought goods
C)shopping products
D)luxury products
E)materials and supplies

Question

Quizplus · Accepted Answer

Selective distribution is most suitable for shopping products because these products require a balance between intensive distribution and exclusive distribution, allowing consumers to compare different brands and models at select outlets.

Selective Distribution Strategy Is Most Suitable for Which Consumer Product