Which of the following is the term for how the marketplace perceives a retailer relative to the competition?
A)store layout
B)store atmosphere
C)merchandise assortment
D)store image
E)market segmentation

Question

Quizplus · Accepted Answer

Store image refers to the overall perception in the marketplace of how a retailer is viewed relative to the competition. This perception is shaped by various factors such as the retailer's brand, advertising, store design, customer service, and pricing strategy.

Which of the Following Is the Term for How the Marketplace