The skillful use of database marketing and ________ has made catalog house Fingerhut one of the nation's largest direct-mail marketers.
A) everyday low prices
B) expanded home delivery options
C) relationship building
D) competitor's mistakes
E) retailer alliances

Question

Quizplus · Accepted Answer

The sentence mentions the skillful use of database marketing and relationship building as factors that have contributed to Fingerhut's success as a direct-mail marketer. The other options are not mentioned as factors contributing to Fingerhut's success in this sentence.

The Skillful Use of Database Marketing and ________ Has Made