Southwest Airlines offers a Rapid Rewards program,an example of a ________ that allows customers to count flights they have taken toward free future flights.
A) value proposition
B) value delivery system
C) club membership program
D) one-to-one marketing program
E) customer churn

Question

Quizplus · Accepted Answer

The Rapid Rewards program offered by Southwest Airlines is an example of a club membership program that rewards customers for their loyalty by allowing them to accumulate points towards free future flights based on the number of flights they have taken. It is not a value proposition as it is not a statement of the benefits offered by the airline. It is also not a value delivery system or a one-to-one marketing program, as it does not relate to the way in which the airline delivers value to customers or tailors its marketing efforts to individual customers. Customer churn refers to the rate at which customers stop doing business with a company, and is not relevant to the Rapid Rewards program.

Southwest Airlines Offers a Rapid Rewards Program,an Example of a ________