Harrah's has used effective ________ to almost double its share of customers' gaming budgets by targeting offers to specific customer segments.
A) customer relationship management
B) customer lifetime value
C) customer profitability analysis
D) customer satisfaction analysis
E) customer-value delivery

Question

Quizplus · Accepted Answer

Harrah's has used effective customer relationship management to almost double its share of customers' gaming budgets by targeting offers to specific customer segments. Customer relationship management is a strategy that focuses on building and maintaining long-term relationships with customers through personalized marketing, sales, and customer service efforts. By using data and analytics to understand their customers' behaviors and preferences, Harrah's can tailor their offers to specific customer segments, resulting in increased loyalty, higher customer lifetime value, and increased revenue.

Harrah's Has Used Effective ________ to Almost Double Its Share