________ is defined as "a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior."
A) Customer satisfaction
B) Customer value
C) Loyalty
D) Customer profitability
E) Quality

Question

Quizplus · Accepted Answer

The definition provided is a classic definition of customer loyalty. Customer satisfaction refers to a customer's overall contentment with a product or service, but it does not necessarily mean they will remain loyal. Customer value refers to the perceived benefits a customer receives from a product or service in relation to the cost. Customer profitability refers to the amount of profit a company generates from a customer over time. Quality refers to the level of excellence or superiority of a product or service. Only loyalty fits the definition given.

________ Is Defined as "A Deeply Held Commitment to Rebuy