Consumers tend to be value maximizes-they estimate which offer will deliver the most perceived value and act on it.

Question

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Consumers typically weigh the perceived benefits of a product or service against its cost to determine whether it represents good value. Based on this calculation, they choose the option that they believe will provide them with the greatest value for their money. Therefore, they tend to be value maxi-mizers, which is reflected in their purchase decisions.

Consumers Tend to Be Value Maximizes-They Estimate Which Offer Will