There are two determinates of customer perceived value: total customer benefit and total customer cost.

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Total customer benefit refers to the perceived value or advantages that a customer gains from a product or service, while total customer cost refers to the perceived price or sacrifices that a customer has to make to acquire the product or service. These two determinants together shape the customer's perception of whether a product or service is worth buying or not.

There Are Two Determinates of Customer Perceived Value: Total Customer