An organized collection of comprehensive information about individual customers or prospects that is current,accessible,and actionable for such marketing purposes as lead generation,lead qualification,sale of a product or service,or maintenance of customer relationships is called ________.
A) a customer database
B) a customer mail list
C) target market segments
D) customer segments
E) relationship markets

Question

Quizplus · Accepted Answer

A customer database is the most accurate and complete answer to the given definition. A customer mail list is a simple list of customer contact information, target market segments and customer segments are marketing concepts related to dividing the market, and relationship markets do not specifically refer to organized collections of customer data.

An Organized Collection of Comprehensive Information About Individual Customers or Prospects