Of customers who register a complaint,________.
A) the majority will do business with the company again because they are unwilling to dedicate the effort required to find another vendor
B) none will do business with the company again
C) customers whose complaints are satisfactorily resolved spread more word of mouth than those who continue to be dissatisfied
D) the speed of resolution has no impact on the likelihood of repeat business
E) between approximately half and three-quarters will do business with the company again if their complaint is resolved

Question

Quizplus · Accepted Answer

Research shows that between approximately half and three-quarters of customers who register a complaint will do business with the company again if their complaint is resolved. Ignoring customer complaints and not resolving them can lead to negative word-of-mouth publicity, decreased customer loyalty, and lost business. Speed of resolution also plays a role in customer satisfaction, as a timely response and solution can increase the likelihood of repeat business.

Of Customers Who Register a Complaint,________