One key to customer retention is ________.It would be wise for a company to measure this factor frequently.
A) heavy promotion
B) deep discounts for intermediaries
C) to have an ethics officer
D) customer satisfaction
E) to have customers on the board of directors

Question

Quizplus · Accepted Answer

Customer satisfaction is key to customer retention. It is important for a company to measure customer satisfaction frequently through surveys and feedback to ensure that their customers are happy with their products or services. This information can also be used to make improvements and adjustments to better meet their customers' needs and expectations. Heavy promotion or deep discounts for intermediaries may attract new customers, but it's not a guarantee that they will stay loyal to the company if their satisfaction levels are low. Having an ethics officer or customers on the board of directors can help improve the company's ethics and decision-making, but it may not directly impact customer retention.

One Key to Customer Retention Is ________