The ________ consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering.
A) customer promise
B) mission statement
C) corporate pledge
D) corporate-perceived value
E) value proposition

Question

Quizplus · Accepted Answer

A value proposition consists of the total package of benefits that a company promises to deliver to its customers. It goes beyond just the core positioning of the offering and encompasses all aspects such as quality, customer service, support, and more. The other options do not fully capture the concept of a value proposition.

The ________ Consists of the Whole Cluster of Benefits the Company