Total customer benefit is the perceived monetary value of the bundle of economic,functional,and ________ benefits customers expect from a given market offering.
A) psychological
B) intangible
C) realized
D) fabricated
E) advertised

Question

Quizplus · Accepted Answer

Total customer benefit includes economic, functional, and psychological benefits, as these are the perceived values that influence a customer's decision to purchase a product or service.

Total Customer Benefit Is the Perceived Monetary Value of the Bundle