________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Report rating
D) Customer-perceived value
E) Competitors' market share rate

Question

Quizplus · Accepted Answer

Customer-perceived value refers to the difference between the benefits and costs of an offering compared to perceived alternatives. Perceived usefulness, failure avoidance rate, report rating, and competitor market share rate do not specifically address this concept.

________ Is the Difference Between the Prospective Customer's Evaluation of All