In evaluating different market segments,the firm must look at two factors: the segment's overall attractiveness and ________.
A) company's objectives and resources
B) the product to be sold
C) the purchasing process
D) competition's strategies
E) the global nature of the product

Question

Quizplus · Accepted Answer

When evaluating market segments, the overall attractiveness of the segment is one factor to consider. However, the firm must also consider its own objectives and resources to determine if it can successfully enter and compete in that segment. Factors such as the product to be sold, the purchasing process, competition's strategies, and the global nature of the product may also play a role in the evaluation, but they are not as central as the firm's objectives and resources.

In Evaluating Different Market Segments,the Firm Must Look at Two