A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and purchasing criteria.
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

Question

Quizplus · Accepted Answer

Purchasing approaches involve understanding the power structure and purchasing criteria within a business, which are key factors in segmenting a business market.

A Marketer Interested in Segmenting a Business Market Based on ________