With respect to powerful brand elements,a ________ is an extremely efficient means to build brand equity.The element can function as useful "hooks" or "handles" to help consumers grasp what the brand is and what makes it special.
A) spokesperson
B) product shape
C) slogan
D) patent
E) promotional descriptor

Question

Quizplus · Accepted Answer

A slogan is a succinct and memorable phrase that communicates the brand's unique value proposition and can be used across various marketing channels. It can serve as a powerful brand element that consumers can associate with the brand and help differentiate it from competitors. A well-crafted slogan can effectively communicate the brand's benefits, personality, and positioning.

With Respect to Powerful Brand Elements,a ________ Is an Extremely