According to Aaker,a particularly important concept for building brand equity is ________-the unique set of brand associations that represent what the brand stands for and promises to consumers.
A) brand knowledge
B) brand preference
C) brand identity
D) brand vision
E) brandable differences

Question

Quizplus · Accepted Answer

Brand identity is the set of unique brand associations that represents the brand's promise to consumers. It includes the brand's name, logo, slogan, packaging, and other visual and sensory elements that give the brand its distinct personality and make it recognizable to consumers. Building a strong brand identity is essential for creating brand equity, as it helps to differentiate the brand from competitors and creates a strong emotional connection with consumers.

According to Aaker,a Particularly Important Concept for Building Brand Equity