David Aaker views brand equity as a set of three categories of brand assets and liabilities linked to a brand that add or subtract from the value provided by a product or service.They include all of the following EXCEPT ________. A) brand loyalty B) brand awareness C) brand associations D) brand price E) None of the above is among Aaker's three categories.

Question

Quizplus · Accepted Answer

The Answer is D

David Aaker Views Brand Equity as a Set of Three