________ is what drives the differences that manifest themselves in brand equity.
A) Brand image
B) Consumer income
C) Consumer purchasing power
D) Consumer knowledge
E) Brand perception

Question

Quizplus · Accepted Answer

Consumer knowledge is what drives the differences in brand equity, as it encompasses the awareness, associations, and perceptions that consumers have about a brand, influencing their purchasing decisions and loyalty.

________ Is What Drives the Differences That Manifest Themselves in Brand