The challenge for marketers in building a strong brand is ________.
A) ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
B) pricing the product at a point that maximizes sales volumes
C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D) retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
E) maximizing customer value

Question

Quizplus · Accepted Answer

Building a strong brand is about creating a specific perception of a product or service in the minds of customers. This perception is based on experiences they have with the product as well as the marketing programs designed to promote it. Therefore, ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge is crucial in building a strong brand.

The Challenge for Marketers in Building a Strong Brand Is