When a consumer expresses thoughts,feelings,images,experiences,beliefs,and so on that become associated with the brand,the consumer is expressing brand ________.
A) knowledge
B) loyalty
C) behavior
D) preference
E) equity

Question

Quizplus · Accepted Answer

Brand knowledge refers to the thoughts, feelings, images, experiences, and beliefs that consumers associate with a brand.

When a Consumer Expresses Thoughts,feelings,images,experiences,beliefs,and So on That Become Associated