When a buyer thinks of performance running shoes,the first name that comes to mind is Nike.In this example,Nike has a high ________.
A) share of market
B) share of mind
C) share of heart
D) share of pocketbook
E) share of innovation

Question

Quizplus · Accepted Answer

Share of mind refers to the brand's level of awareness and association in the consumer's mind. In this scenario, Nike has a strong association with performance running shoes in the buyer's mind, indicating a high share of mind. Share of market refers to the brand's percentage of total sales in the market, share of heart refers to emotional attachment and loyalty, share of pocketbook refers to the amount of money spent on the brand, and share of innovation refers to the brand's level of innovation compared to competitors.

When a Buyer Thinks of Performance Running Shoes,the First Name