A market segment's attractiveness varies with the height of its entry and exit barriers.Which of the following forces as described by Michael Porter would most likely be the force being examined if the above situation were to be considered by a marketing manager
A) Threat of intense segment rivalry
B) Threat of new entrants
C) Threat of substitute products
D) Threat of buyers' growing bargaining power
E) Threat of suppliers' growing bargaining power

Question

Quizplus · Accepted Answer

The situation described is related to the entry and exit barriers in a market segment, which falls under the "Threat of New Entrants" force in Michael Porter's Five Forces model. It refers to the level of difficulty that a new company faces when entering a market, and the height of the barriers depends on factors such as capital requirements, economies of scale, brand recognition, and government regulations. A marketing manager would need to consider the threat of new entrants when assessing the attractiveness of a market segment.

A Market Segment's Attractiveness Varies with the Height of Its