Companies that make steady gains in mind share and heart share will inevitably make gains in market share and profitability.

Question

Quizplus · Accepted Answer

This statement is true as mind share and heart share are important indicators of customer loyalty, which ultimately drives sales and profitability for a company. When customers have a strong emotional connection with a brand and perceive it to be a valuable and trustworthy provider of products/services, they are more likely to choose that brand over competitors, leading to increases in market share and revenue.

Companies That Make Steady Gains in Mind Share and Heart