In terms of comparisons with a market leader,whereas the market leader achieves high volume,the market nicher achieves ________.
A) high margin
B) low margin
C) high promotability
D) medium pricing
E) lower demand

Question

Quizplus · Accepted Answer

A market nicher focuses on a narrow segment of the market and creates a product or service that caters to specific needs of that segment. As a result, they can charge a premium price and achieve higher profit margins in comparison to the market leader who competes on a larger scale and sells larger volumes at a lower price point.

In Terms of Comparisons with a Market Leader,whereas the Market