In his article,"Innovative Imitation," Theodore Levitt argues that ________.
A) imitation is wrong and should be punished
B) product imitation might be as profitable as a strategy of product innovation
C) innovation is not possible without substantial imitation
D) innovation cannot begin unless dissatisfaction with imitation occurs
E) imitation should be against the law because of the intellectual property decision involved

Question

Quizplus · Accepted Answer

Levitt argues that product imitation can be just as profitable as innovation and that companies should consider it as a strategy. He even goes as far as to say that "imitation is the sincerest form of flattery" and that companies should embrace it instead of fighting against it.

In His Article,"Innovative Imitation," Theodore Levitt Argues That ________