After FedEx watched UPS successfully invade its airborne delivery system,FedEx invested heavily in ground delivery service through a series of acquisitions to challenge UPS on its home turf.This is an example of a ________.
A) position defense
B) flank defense
C) counteroffensive defense
D) contraction defense
E) mobile defense

Question

Quizplus · Accepted Answer

FedEx's response to UPS invading its airborne delivery system was to launch a counteroffensive defense by investing heavily in ground delivery service through a series of acquisitions. This strategy aims to challenge UPS on its home turf and regain lost market share.

After FedEx Watched UPS Successfully Invade Its Airborne Delivery System,FedEx