________ defense involves occupying the most desirable market space in the minds of the consumers,making the brand almost impregnable.
A) Position
B) Flank
C) Preemptive
D) Mobile
E) Contraction

Question

Quizplus · Accepted Answer

Position defense involves creating a strong brand image and occupying a distinct position in the minds of the consumers, making it difficult for competitors to challenge or replace the brand. This is achieved through consistent branding, effective marketing, and offering unique value propositions that resonate with the target audience.

________ Defense Involves Occupying the Most Desirable Market Space in the Minds