Increasing ________ requires either (1)identifying additional opportunities to use the brand in the same basic way or (2)identifying completely new and different ways to use the brand.
A) amount of consumption
B) level of consumption
C) dedication to consumption
D) awareness consumption
E) frequency of consumption

Question

Quizplus · Accepted Answer

Increasing frequency of consumption involves finding more opportunities for consumers to use the brand, either in the same way or in new ways.

Increasing ________ Requires Either (1)identifying Additional Opportunities to Use the Brand