Being a market leader is often a difficult position to maintain and defend.The firm can try to increase its market share in the face of constant market size,protect its current market share through good defensive and offensive actions,or ________.
A) be a cost leader
B) find new, innovative technologies on a monthly basis
C) strive to win promotional awards
D) find ways to expand total market demand
E) pursue markets others do not want

Question

Quizplus · Accepted Answer

Finding ways to expand total market demand is the best option as it not only helps in maintaining the current market share but also increases the size of the market, thereby creating more opportunities for the firm to grow. Option A is limiting as it focuses only on cost leadership, and options B and C do not necessarily contribute to maintaining or increasing market share. Option E may not always be feasible or profitable for the firm.

Being a Market Leader Is Often a Difficult Position to Maintain