The ________ in a given marketplace has the largest market share in the relevant product market and usually leads other firms in price changes,new-product introductions,distribution coverage,and promotional intensity.
A) market challenger
B) market leader
C) market follower
D) market nicher
E) market entrant

Question

Quizplus · Accepted Answer

The market leader in a given marketplace has the largest market share and leads other firms in various aspects such as price changes, new-product introductions, distribution coverage, and promotional intensity. The other options such as market challenger, follower, nicher, and entrant are not the best fit for this description.

The ________ in a Given Marketplace Has the Largest Market