Companies normally develop product lines rather than single products and require sellers to establish ________ quality differences between price steps within the line.
A) imaginary
B) actual
C) perceived
D) monetary
E) none of the above

Question

Quizplus · Accepted Answer

Companies require sellers to establish perceived quality differences between price steps within a product line. This is because customers are willing to pay more for perceived higher quality products within the same line.

Companies Normally Develop Product Lines Rather Than Single Products and Require