If line filling is overdone,it could result in ________ and customer confusion.
A) sales paralysis
B) manufacturing inefficiencies
C) self-cannibalization
D) self-sacrifice
E) none of the above

Question

Quizplus · Accepted Answer

Line filling refers to the strategy of adding new products within the same category to increase the product line's depth. However, if this strategy is overdone, it can result in self-cannibalization, where the company's own products compete with each other, leading to confusion among customers and possibly lower sales. Therefore, option C is the best answer.

If Line Filling Is Overdone,it Could Result in ________ and Customer