A product line can also be lengthened by adding more items within the present range.There are several motives for line filling: ________,trying to satisfy dealers who complain about lost sales because of missing items in the line,trying to utilize excess capacity,and others.
A) responding to senior management wishes
B) responding to consumer wishes
C) reaching for incremental profits
D) reaching for incremental capacity
E) responding to sales-force demands

Question

Quizplus · Accepted Answer

Line filling is often done to increase sales and profitability by introducing new products that complement the existing ones. This motive is reflected in "reaching for incremental profits."

A Product Line Can Also Be Lengthened by Adding More