Product-line analysis provides information for two key decision areas-product-line length and ________.
A) product-length new items
B) product-mix pricing
C) product pricing
D) popular pricing
E) none of the above

Question

Quizplus · Accepted Answer

Product-line analysis provides information for two key decision areas: product-line length and product-mix pricing. Therefore, the best choice is B, which refers to the decision area of product-mix pricing. Option A is incorrect because it refers to product-length new items, which is not one of the key decision areas provided by product-line analysis. Option C is not specific enough, as product pricing can refer to various aspects of pricing strategies. Option D is not a commonly used term in marketing or pricing strategies. Therefore, the correct answer is B.

Product-Line Analysis Provides Information for Two Key Decision Areas-Product-Line Length