A benefit of product mapping is that it identifies ________.
A) market matrices
B) target markets
C) market segments
D) consumers
E) none of the above

Question

Quizplus · Accepted Answer

Product mapping is a process of identifying the position of a company's product in the market relative to its competitors. It helps in identifying market segments by analyzing the needs and preferences of the customers, which ultimately leads to the identification of target markets. Therefore, the correct answer is C, market segments.

A Benefit of Product Mapping Is That It Identifies ________