Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.
A) customer value hierarchy
B) expected
C) augmented
D) durability
E) none of the above

Question

Quizplus · Accepted Answer

The three characteristics mentioned in the question are tangibility, durability, and use. The other answer choices (A, B, C, and E) do not relate to the classification of products based on these characteristics.

Marketers Have Traditionally Classified Products on the Basis of Three