The five product levels constitute a ________.At each level more customer value is added.
A) customer-augmented product
B) customer consumption system
C) customer value-hierarchy
D) customer-perceived value
E) customer hierarchy

Question

Quizplus · Accepted Answer

The concept of the "customer value-hierarchy" refers to the different levels of a product that add value to the customer, starting from the core benefit to the potential product.

The Five Product Levels Constitute a ________